OBJECTIVE:
Promote the power of Verizon Wireless 4G LTE technology to the XBOX community by delivering a unique gaming experience that educates potential customers while rewarding them with awesome content.
Promote the power of Verizon Wireless 4G LTE technology to the XBOX community by delivering a unique gaming experience that educates potential customers while rewarding them with awesome content.
APPROACH:
The first of its kind, we created the Verizon XBOX experience (City of Speed), which integrates Verizon's advertising goals in a creative, game-based real-time environment. The user's XBOX avatar can enter the branded world named The City of Speed to play games, download gear & enter to win prizes.
INTEGRATION:
- Banner Campaign promoting experience
- In-store digital signage
- ECRM
RESULTS:
Within the fIrst three days of the promotion there were
88,047 Video Views, 25,173 downloads, 174,874 visits, 11,387 Sweepstakes entries. Average time spent on platform was 4.49 Minutes.
The first of its kind, we created the Verizon XBOX experience (City of Speed), which integrates Verizon's advertising goals in a creative, game-based real-time environment. The user's XBOX avatar can enter the branded world named The City of Speed to play games, download gear & enter to win prizes.
INTEGRATION:
- Banner Campaign promoting experience
- In-store digital signage
- ECRM
RESULTS:
Within the fIrst three days of the promotion there were
88,047 Video Views, 25,173 downloads, 174,874 visits, 11,387 Sweepstakes entries. Average time spent on platform was 4.49 Minutes.
